60% of Canadians say perception of women's sport has improved over 3 years: report

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A caller study says 60 per cent of Canadians judge perceptions of women's athletics person improved implicit the past 3 years

Study besides found 80 per cent of men see themselves fans of women's sport

The Canadian Press

· Posted: Jun 18, 2025 2:01 PM EDT | Last Updated: 7 minutes ago

Ottawa Charge guardant Brianne Jenner and Minnesota Frost defenceman Natalie Buchbinder conflict for the puck during the archetypal play of Game 3 of the PWHL Finals connected May 24, 2025, successful St. Paul, Minnesota.

A caller study says 60 per cent of Canadians judge perceptions of women's athletics person improved implicit the past 3 years.

The survey besides found 80 per cent of men see themselves fans of women's sport.

However, the study recovered that implicit 30 per cent of fans inactive accidental concern is lacking crossed media, sponsorship, and policy.

Commissioned by Torque Strategies, successful concern with IMI, the study was presented astatine the espnW Conference astatine Toronto's Evergreen Brick Works connected Wednesday morning.

It besides recovered 41 per cent of Canadians spot women's sports arsenic a nationalist investment.

Since the Professional Women's Hockey League was founded successful 2023 determination has been a 45 per cent summation successful pistillate hockey registrations successful Canada, a historical grounds for the sport.

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