Democratic erstwhile Rep. Abigail Spanberger is launching her archetypal TV advertisement of the 2025 Virginia governor's race, detailing her inheritance arsenic she ramps up her run successful 1 of the astir intimately watched elections of the year.
“Too galore politicians speech erstwhile they should perceive and disagreement alternatively of unite. Enough is enough,” Spanberger says successful the 60-second spot, shared archetypal with NBC News. She besides highlights her acquisition successful the CIA and her clip successful Congress, stressing her enactment with some parties.
Virginia is 1 of 2 states, on with New Jersey, with governor’s races this year, and some volition beryllium viewed arsenic aboriginal indicators of the governmental situation up of the 2026 midterm elections. Spanberger faces Republican Lt. Gov. Winsome Earle-Sears, arsenic neither enactment has a contested superior for the nomination.
Spanberger’s caller advertisement volition aerial successful the Richmond and Norfolk media markets, and her run is spending $141,00 truthful acold connected the advertisement buy, bringing the campaign's advertisement spending to $643,000, according to the advertisement tracking steadfast AdImpact.
In the ad, Spanberger pledges to “work to little costs, fto radical support much of their wealth and marque Virginia schools the champion successful the nation,” adding that she is simply a parent of 3 girls who be nationalist schools. The advertisement besides concisely refers to local quality coverage of unemployment claims successful Virginia "skyrocketing" arsenic the Trump medication has slashed the size of the national government. The layoffs could beryllium an contented successful the governor's race, as the commonwealth is location to scores of national workers.
Earle-Sears has already deed the airwaves, having spent $873,000 truthful acold connected 2 TV ads besides touting her background. Her latest spot launched Wednesday, detailing her work successful the Marines and her enactment with GOP Gov. Glenn Youngkin, who cannot tally for re-election due to the fact that of word limits.
“If you privation different emblematic politician, look to Washington, but if you privation a United States Marine who volition ever combat for Virginia. I’d beryllium honored to person your vote,” Earle-Sears says successful the ad.
Democrats person recovered occurrence astatine the national level successful Virginia successful caller elections, but the governor’s contention is expected to beryllium competitive. Trump mislaid the commonwealth by 6 percent points successful November, a 4-point betterment connected his 2020 margin. Youngkin won his archetypal word successful 2021 by 2 points.