Beer maker Blue Moon is getting into lip balms

In an antithetic pairing, brew shaper Blue Moon and idiosyncratic attraction merchandise institution eos person teamed up to make a caller orange-flavored articulator balm,

The Valencia Orange Lip Balm debuted Tuesday and is disposable exclusively connected Blue Moon and eos' websites. It comes successful a circular ammunition emblematic of eos' benignant but with a twist: A tiny Blue Moon statement is printed connected the orangish casing.

In the online statement of the product, the companies accidental the articulator balm was designed to heighten the spirit of Blue Moon beer, a Belgian-style wheat brew known for its citrusy flavor. 

"This limited-edition balm doesn't conscionable lucifer a Valencia orange, it delivers the aforesaid refreshing, juicy taste," Blue Moon and eos said successful a statement.

While the merchandise does not incorporate immoderate alcohol, the companies accidental it is intended for an assemblage 21 and older. The balm retails for $4.99 and is disposable portion supplies last, according to the companies' statement.

Blue Moon is owned by Molson Coors Beverage Company, whose brew brands see Coors, Coors Light, Miller High Life and Miller Lite. 

"Through this unexpected concern with eos, we're giving fans a full caller mode to bask that iconic citrus taste," Courtney Benedict, vice president of selling astatine the Molson Coors, said successful a statement. 

• Beer