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Bill Belichick's publicist reportedly "assure[d]" the UNC caput manager his interrogation with CBS would beryllium astir his caller book.
TMZ Sports reported that David Kass, Simon & Schuster's elder manager of publicity, told Belichick the interview would beryllium a "puff piece."
Instead, the interrogation went disconnected the rails.
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New North Carolina Tar Heels caput manager Bill Belichick speaks to the media astatine Loudermilk Center for Excellence. (Jim Dedmon/Imagn Images)
Belichick's girlfriend, Jordon Hudson, was contiguous for the interview, and Belichick was asked however they met. Hudson interrupted the CBS interrogation to unopen down that question, and, according to reports, she interrupted respective times and adjacent stormed disconnected astatine 1 point, delaying the interrogation by astir 30 minutes.
But Kass reportedly wrote to Belichick, "This is simply a publication conception that looks astatine your beingness successful shot and what radical tin larn from you to execute occurrence successful their ain lives."
After Belichick reportedly wanted to crook down the interview, different substance Kass wrote reportedly said, "I wouldn't beryllium this insistent if this wasn't truthful important to publication income and without risk."
Kass is besides said to person told Belichick helium spoke to a CBS shaper "about sticking to the publication and shared that if they do, they'll get a large interview, and helium was truly open, saying he's not funny successful going beyond the book."
Belichick released a connection saying he was "surprised" astir getting the questions astir his narration and that erstwhile Hudson had stepped in, she was doing her job. He besides accused CBS of creating a "false narrative" with "selectively edited clips."

Bill Belichick and Jordon Hudson (Getty Images)
"I agreed to talk with ‘CBS Sunday Morning’ to beforehand my caller book, ‘The Art of Winning — Lessons from My Life successful Football.’ Prior to this interview, I intelligibly communicated with my publicist astatine Simon & Schuster that immoderate promotional interviews I participated successful would hold to absorption solely connected the contents of the book," helium said astatine the time.
"Unfortunately, that anticipation was not honored during the interview. I was amazed erstwhile unrelated topics were introduced, and I repeatedly expressed to the reporter, Tony Dokoupil, and the producers that I preferred to support the speech centered connected the book."
"After this occurred respective times, Jordon, with whom I stock some a idiosyncratic and nonrecreational relationship, stepped successful to reiterate that constituent to assistance absorption the discussion. She was not deflecting immoderate circumstantial question oregon taxable but simply doing her occupation to guarantee the interrogation stayed connected track. Some of the clips marque it look arsenic though we were avoiding the question of however we met, but we person been unfastened astir the information that Jordon and I met connected a formation to Palm Beach successful 2021.
"The last eight-minute conception does not bespeak the productive 35-minute speech we had, which covered a wide scope of topics related to my career. Instead, it presents selectively edited clips and stills from conscionable a fewer minutes of the interrogation to suggest a mendacious communicative — that Jordon was attempting to power the speech — which is simply not true."

Jordon Hudson, the woman of Bill Belichick, astatine Loudermilk Center for Excellence. (Jim Dedmon/Imagn Images)
CBS responded, disagreeing with Belichick’s mentation of events.
"When we agreed to talk with Mr. Belichick, it was for a wide-ranging interview," the institution said. "There were nary preconditions oregon limitations to this conversation. This was confirmed repeatedly with his steadfast earlier the interrogation took spot and aft it was completed."
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In a petition for remark regarding Kass' substance messages, CBS sent the aforesaid statement. Kass did not instantly respond.
Belichick, 73, and Hudson, 24, person been linked since past year. She has attended respective events with him, including February’s NFL Honors.
Fox News' Ryan Gaydos contributed to this report.
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