Chipotle set to release first its first new dip in 5 years

Chipotle is introducing its archetypal caller dip successful 5 years, the Mexican accelerated nutrient concatenation announced Monday.

Called Adobe Ranch, the caller dipping condiment spirit volition beryllium disposable astatine Chipotle restaurants opening connected June 17. Adobe Ranch is the restaurant's archetypal caller condiment spirit since Chipotle introduced its Queso Blanco dip successful 2020, the institution said. 

The caller condiment spirit piggybacks disconnected the ranch spirit craze but besides adds a "smoky, spicy" twist, according to the edifice chain. 

"Ranch has go a taste phenomenon, particularly among Gen Z, who are uncovering originative ways to bask it beyond the accepted salad," Chipotle president and main marque serviceman Chris Brandt said successful a connection Monday. "Our caller Adobo Ranch taps into this passion, giving fans a craveworthy mode to customize their Chipotle bid with a wholly caller flavor."

Adobe Ranch is made astatine Chipotle restaurants and combines adobo pepper, sour cream, positive a blend of herbs and spices, Chipotle said. The institution volition fto its rewards members effort the caller spirit for escaped connected motorboat day.

Customers person until 11 p.m. section clip connected June 16 to enroll successful Chipotle Rewards and person the escaped Adobo Ranch connection successful their accounts connected motorboat day, according to the company. 

Chipotle past twelvemonth came nether occurrence implicit its vessel sizes aft societal media users claimed immoderate restaurants were skimping connected portions. 

After initially denying allegations of shrinking repast sizes, past CEO Brian Niccol acknowledged that astir 10% of Chipotle's 3,500 locations had been underserving customers.