Cracker Barrel fan's viral TikTok sparks backlash over restaurant makeover

Cracker Barrel Old Country Store restaurants person been astir since 1969, nestled strategically disconnected interstates to pull drivers with their convenience, confederate hospitality, scope of food options and affordable paper prices.

But Cracker Barrel whitethorn beryllium losing its charm amid a carnal makeover, according to some.

Rachel Love, a 38-year-old Tennessee nonmigratory and self-proclaimed Cracker Barrel fan, precocious caught the restaurant chain's attraction with her societal media video.

CRACKER BARREL UNVEILS NEW MENU ITEMS FOR 2025: 'ORIGINAL AND BOLD'

"When Cracker Barrel took distant the past portion of nostalgia you had left," Love captioned successful a TikTok video past period arsenic she showed the wrong of an updated location. (See the video astatine the apical of this article.)

The station has amassed thousands of comments from different Cracker Barrel lovers, galore of whom disapprove of the caller look and similar the archetypal concept.

Rachel Love shared a TikTok video showing the changes to the walls of a Cracker Barrel edifice successful Tennessee. (Rachel Love/@rachelallthelove)

Love told Fox News Digital she was successful "shock" erstwhile she archetypal saw the achromatic walls and elephantine mural connected the broadside of the edifice adjacent her parents' house.

FAST-FOOD MENU ITEMS THAT CHEFS LIKE TO EAT

"I thought they were priming it to overgarment it brownish again," she said.

The interior décor had besides been altered.

A Cracker Barrel determination successful Tennessee is painted achromatic with murals connected the broadside of the building. (Rachel Love)

"There's nary antiques connected the wall," Love said. "The lone antiques they person were connected the fireplace mantle."

‘Very transparent’

Cracker Barrel main selling serviceman Sarah Moore said each the things that radical emotion astir the Tennessee edifice concatenation aren't going away.

"Over the past year, we person been precise transparent astir our translation platform," Moore told Fox News Digital. "One of our strategies is truly centered connected that carnal impermanent experience."

BEST BBQ SPOTS IN THE AMERICAN SOUTH AS NEW MUSEUM DEBUTS

Cracker Barrel has been investigating "various levels of remodels," Moore told Fox News Digital.

"It's each astir improvement with intentionality," she said. "We've been precise transparent astir our extremity of making our stores consciousness brighter and adjacent much welcoming than they already are, portion maintaining that state hospitality and charm that we're known for."

Cracker Barrel has been successful concern since 1969, but it is undergoing changes. (Tim Boyle/Getty Images)

That includes the brand's signature rocking chairs and peg games.

"None of that is going away," Moore said. "We're conscionable looking astatine ways to freshen up the acquisition truthful that we tin unfastened our doors a spot wider for much guests."

Love said she's been contacted by Cracker Barrel employees wishing to stay anonymous who said the souvenir store – a fashionable mode for customers to walk the clip portion waiting for a array – is portion of the revamp.

Moore said there's nary crushed to worry.

CHICK-FIL-A MAKES CHANGE TO WAFFLE FRIES RECIPE AND PEOPLE ARE NOTICING

"The retail store is specified a differentiator for us. It is specified an important portion of our wide experience. Things of that nature, the things that marque america genuinely who we are — that's not changing."

"Thank you for loving Cracker Barrel arsenic overmuch arsenic we do!"

Still, Love's video created specified buzz that Cracker Barrel reached retired with a bid offering that included a acquisition handbasket afloat of knickknacks. 

"Hi Rachel! Just a small thing to accidental convey you for loving Cracker Barrel arsenic overmuch arsenic we do! Your Friends, Cracker Barrel," a enactment connected the paper read.

Rachel Love shows disconnected the missive she received from Cracker Barrel successful effect to her viral TikTok video. (Fox News Digital)

Moore said Cracker Barrel listens to its customers.

"What the guests asked for are things similar spaces that consciousness brighter, that consciousness little cluttered, much booth seating, much seating options, truthful our guests are much comfy portion they're eating with us," she said.

'Menu evolution'

Love said she believes the prime of the nutrient has declined successful caller years. "I deliberation they're trying to prevention connected the nutrient costs," she said.

CLICK HERE TO SIGN UP FOR OUR LIFESTYLE NEWSLETTER

Cracker Barrel added alcohol a fewer years agone – thing Love said wasn't necessary.

"If I'm retired astatine a nice dinner, I'll drink," she said. "I'm not going to Cracker Barrel to drink."

Guests tin besides expect much manu changes. "Similar to our remodel strategy, paper improvement has besides been a wide pillar wrong our translation framework," Moore told Fox News Digital.

Sarah Moore, main selling serviceman astatine Cracker Barrel, spoke with Fox News Digital astir the edifice chain's transformation. (Fox News Digital)

Cracker Barrel is "doubling down connected our breakfast, which is simply a spot for us, but besides expanding our meal offerings."

The "campfire" meals, absent since 2018, precocious returned to the menu, on with the all-new Campfire Shrimp Skillet, "an unthinkable value," Moore said.

For much Lifestyle articles, sojourn www.foxnews.com/lifestyle

"I don't deliberation we get capable recognition for the worth that we offer," Moore said. "We connection truthful galore ways to find worth successful your ain mode erstwhile you travel to Cracker Barrel. If you deliberation astir it, our mean cheque is $14 compared to $27 for the casual eating industry. Delicious food successful abundance has ever been portion of our worth equation."

Cracker Barrel's Campfire Shrimp Skillet is caller to the paper successful 2025. (Cracker Barrel)

Love hopes the responses to her video volition pb Cracker Barrel to tamp down connected the cosmetic changes and absorption much connected the food.

"Prepare it with emotion similar it utilized to be. That's wherever it each starts," she said. "The nutrient has to get better. Just adding caller options is not going to alteration however radical consciousness astir it."

CLICK HERE TO GET THE FOX NEWS APP

Cracker Barrel, however, suggested it has an oculus connected the aboriginal portion recognizing its past. 

"Everything we're doing is profoundly rooted successful who we are," Moore said. "It's just, however bash we transportation guardant those things that person made america truthful beloved for the past 55 years? How bash we acceptable up for the adjacent 55 years?"