Dem strategist behind racy attack ads says party doesn't need liberal Rogan but does need to win the culture

Democrats don’t request a wide mentation of Joe Rogan to triumph backmost young antheral voters — but they bash request to prosecute them connected taste battlegrounds, according to progressive strategist Joe Jacobson.

"Young men, they don’t springiness 2 s---- astir politics," Jacobson, laminitis of the Progress Action Fund, told Fox News Digital. "You person to scope them wherever they’re at."

Jacobson, 31, a erstwhile argumentation advisor successful the Obama administration, present runs a progressive PAC focused connected electing Democrats successful plaything states. His radical is portion of a broader propulsion to reclaim younger antheral voters, a demographic that swung importantly toward Donald Trump successful the 2024 election. According to a Fox News Voter Survey past November, Trump captured 53% of young men, compared to Kamala Harris’ 45%.

The Progress Action Fund has gained attraction for its risqué, viral ads featuring a fictional "Republican Congressman" who invades backstage moments successful bedrooms, bathrooms and hospitals to enforce alleged blimpish policies, specified arsenic stopping sex, termination oregon denying attraction to Medicare patients. 

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Progress Action Fund laminitis Joe Jacobson told Fox News Digital Democrats request to person much relatable messengers and deed backmost harder connected issues similar transgender rights and immigration. He is pictured present with the ‘Republican Congressman’ from their ads. (Joe Jacobson)

"We’re trying to item issues we attraction astir – whether it's trans issues oregon migration – due to the fact that Democrats don’t truly look to person a message," Jacobson said.

He argues that Democrats person a dual problem: anemic messaging and unrelatable messengers.

"Kamala Harris wasn’t the champion messenger for young men. Biden, successful 2024, was old – to accidental the least," helium said. "Young men privation beardown leaders who tin get s--- done. It’s hard to attraction astir the destiny of ideology erstwhile you’ve got a mates of roommates, and you’re trying to find a girlfriend."

Instead of chasing a high-profile influencer similar Rogan, Jacobson says Democrats should amplify authentic, progressive voices, naming David Hogg and Rep. Maxwell Frost, D-Fla., arsenic figures helium believes are much applicable to young men than the party’s aging leadership.

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Democrats request to scope young men wherever they are connected societal media, sports and gaming websites, Progress Action Fund laminitis Joe Jacobson believes. (Getty/istock)

Jacobson’s radical is moving to rise $25 cardinal to people young men up of the 2026 midterms done ads connected gaming sites and societal media. He says accepted cablegram quality buys connected "CNN oregon MSNBC" are large for getting retired the basal but don't scope young men, who are much funny successful societal media, gaming and sports.

Trump’s 2024 media strategy capitalized connected integer outreach, with Trump appearing with fashionable podcast hosts similar Rogan, Andrew Schulz, and Theo Von. His quality connected the "Joe Rogan Experience" days earlier the predetermination racked up nearly 40 cardinal views successful conscionable 3 days.

Jacobson’s connection comes amid broader Democratic efforts to regain taste relevance online.

Liberal strategists are urging large donors to money "an service of left-leaning online influencers" to rival the GOP’s borderline successful integer influence, according to the report. The Times called it a bold – and perchance hopeless – gamble, noting that platforms similar Rogan’s podcast weren’t built overnight oregon by governmental operatives.

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The New York Times reported that Democrats are seeking backing for the "next Joe Rogan" aft their 2024 predetermination defeat. (Getty Images)

While Jacobson emphasized the request for compelling messengers, helium besides says Democrats indispensable connection bold policies connected the system and societal issues. 

"Nobody truly cares astir the aboriginal of ideology if you can’t spend the rent," helium said.

He urged his enactment to halt surrendering connected taste issues and commencement warring back, pointing to however effectual Trump’s "Kamala is for they/them, Trump is for you" advertisement was during the 2024 campaign.

His radical volition beryllium releasing a caller advertisement featuring their fictional Republican quality doing bath checks successful effect to the transgender debate, and different hitting Republicans implicit ICE raids.

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Despite disappointing results for Democrats successful the 2024 election, Jacobson remains hopeful: "We person to look similar we're relatable and not successful the ivory operation — which I surely deliberation has been a occupation successful the past. But we tin get backmost determination due to the fact that we won successful 2020 with young men. Obama did good with them. We conscionable person to get backmost to what made america successful."