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McDonald's Snack Wrap, a gone-but-not-forgotten lawsuit favorite, is returning to the fast-food chain's restaurants successful the U.S. aft a nine-year hiatus.
The fashionable sandwich volition reappear connected menus starting July 10, 2025, according to an announcement by the institution connected Tuesday successful which Joe Erlinger, president of McDonald's USA, stated simply, "It's back."
Consisting of a white-flour tortilla filled with chicken, shredded lettuce and cheese, the Snack Wrap was introduced astir 2 decades ago. However, the point was removed from McDonald's menus successful 2016 due to the fact that it was excessively analyzable for its kitchens to prepare. Customers person been calling for the Snack Wrap's instrumentality ever since.
In announcing the Snack Wrap's return, the institution included a nexus to a webpage called snackwrapfiles.com, which it describes arsenic a "content hub for the astir anticipated paper point of the decade." Featuring Snack Wrap wallpaper arsenic its background, the promotional webpage includes assorted ample folders users tin click into. A folder entitled "Fandom," for example, houses screenshots of societal media posts from Snack Wrap fans expressing their emotion for the nutrient and asking erstwhile it would beryllium returned to McDonald's menus.
In 1 email, entitled "Snack Wraps for this Pregnant Lady," a McDonald's lawsuit named Carli writes "my biggest craving is thing I can't have. I americium owed July 14th, 2025. Will snack wraps beryllium backmost earlier then? Please conscionable springiness maine a hint."
"I've waited years and I'm getting mildly impatient" wrote different instrumentality called "loyal snack wrapper lover."
Another, much proactive show of loyalty included a Change.org petition to bring backmost the Snack Wrap. The petition garnered astir 19,000 signatures. Bringing backmost the wrapper was a "years-long process," Erlinger told The Associated Press.
In its revived form, the Snack Wrap volition diagnostic fried chickenhearted and travel successful 2 flavors: Ranch and Spicy. This is simply a departure from the archetypal version, which included a prime of grilled oregon fried chickenhearted and condiment options similar chromatic mustard and saccharine chili. The simplified look is to guarantee faster service, according to the company. The institution has not revealed however overmuch the Snack Wrap volition cost, lone that prices volition alteration depending connected location.
McDonald's besides posted connected the Snack Wrap's connected its X account, thanking ardent fans for resurrecting the long-lost paper item. Breaking the 4th wall, the societal media manager down the McDonald's account addressed followers directly, reminding them that "social media managers don't power the menu," but alternatively its the fans who are to convey for the Snack Wrap's revival. Stated the post, "you created a movement. a question truthful almighty that you yet won."
The Associated Press contributed to this report.
Mary Cunningham is simply a newsman for CBS MoneyWatch. Before joining the concern and concern vertical, she worked astatine "60 Minutes," CBSNews.com and CBS News 24/7 arsenic portion of the CBS News Associate Program.
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