MSNBC’s revamped lineup flounders, Jen Psaki sheds 47% of predecessors’ viewership

MSNBC’s revamped lineup has been a misfire done 1 month, with Jen Psaki shedding fractional the assemblage her predecessors averaged successful the aforesaid timeslot and different caller programming struggling to pull viewers. 

Psaki, a former Biden White House press caput who has insisted she ne'er saw signs the erstwhile president had declined portion she worked for him, saw an accrued relation arsenic portion of MSNBC’s overhaul erstwhile programming changes were announced earlier this year. 

Psaki took implicit MSNBC’s coveted 9 p.m. ET timeslot connected Tuesday done Fridays past period arsenic "The Rachel Maddow Show" returned to lone airing connected Mondays, aft Maddow temporarily returned to airing 5 nights a week during President Donald Trump’s first 100 days successful office. 

"The Briefing with Jen Psaki" averaged 971,000 full viewers from its May 6 debut done May 28, shedding a staggering 47% of the assemblage that Maddow and Alex Wagner pulled successful astatine 9 p.m. ET passim 2025. 

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Symone Sanders-Townsend, Jen Psaki and Rachel Maddow. 

Psaki has besides hemorrhaged viewers from the advertiser-coveted demographic of adults aged 25-54, averaging 78,000 for a 52% driblet compared to the 161,000 demo viewers that Maddow and Wagner averaged connected Tuesday done Fridays astatine 9 p.m. ET earlier the erstwhile Biden spokesperson took over. Wagner hosted Tuesdays done Fridays successful Maddow's accustomed spot earlier Trump's inauguration.

The web besides canceled Joy Reid’s programme "The ReidOut" and replaced it with "The Weeknight," an ensemble programme featuring erstwhile Vice President Kamala Harris spokesperson Symone Sanders-Townsend, Alicia Menendez, the girl of disgraced erstwhile Sen. Bob Menendez, D-N.J., and Michael Steele, the erstwhile Republican National Committee seat who present staunchly opposes the GOP.

"The Weeknight" debuted connected May 5 and averaged 776,000 full viewers done May 28 for a 12% driblet compared to the 886,000 full viewers that "The ReidOut" and different impermanent programs managed passim 2025 successful the 7 p.m. ET timeslot earlier changes went into effect.  

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"The Rachel Maddow Show" returned to lone airing connected Mondays and "The Briefing with Jen Psaki" took implicit MSNBC’s 9 p.m. ET timeslot connected Tuesdays done Fridays past month. 

"The Weeknight" shed adjacent much viewers from the cardinal demo, arsenic the caller MSNBC amusement averaged 72,000 for a 20% decrease, compared to the 90,000 demo viewers who tuned into the 7 p.m. ET timeslot earlier the ensemble programme kicked off. 

Another caller show, "The Weekend: Primetime," with Antonia Hylton, Catherine Rampell, Elise Jordan and Ayman Mohyeldin, is down 11% among full viewers and 6% successful the demo compared to MSNBC programming that utilized to inhabit its timeslot. 

Despite the programming overhaul, MSNBC had its second-worst May successful past among some full time and primetime successful the demo. 

For the month, MSNBC settled for a dismal mean of 49,000 viewers among the captious demo to suffer to CNN, which averaged 59,000. During primetime, CNN averaged 76,000 demo viewers and MSNBC finished with an mean of lone 73,000. 

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Jen Psaki took implicit MSNBC’s coveted 9 p.m. ET connected Tuesday done Fridays arsenic "The Rachel Maddow Show" returned to lone airing connected Mondays. (William B. Plowman/NBC via Getty Images)

Only 1 of MSNBC’s caller shows is outdrawing its timeslot predecessor, arsenic "The Weekend" with Jonathan Capehart, Eugene Daniels, and Jackie Alemany is up 24% successful full viewers and 29% among the demo since launching connected May 3.  

An MSNBC insider pushed backmost connected the conception the web was struggling, pointing to the historical quality rhythm that occurred during Trump’s archetypal 100 days successful bureau that helped pull viewers earlier the caller programs launched. The insider besides noted that Psaki has built connected the assemblage of her lead-in portion competing successful the NBA and NHL playoffs. 

MSNBC’s viewership issues travel arsenic Comcast gears up to rotation disconnected NBCUniversal cablegram assets, including MSNBC, into a abstracted institution called Versant that volition not beryllium tied to NBC News. 

MSNBC didn't instantly respond to a petition for comment.

Ratings information courtesy of Nielsen Media Research. 

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