Olympics get Honda as auto sponsor for 2028 Summer Games in Los Angeles

The organizing committee for the 2028 Olympics successful Los Angeles has signed Honda arsenic a “founding partner.”

LOS ANGELES -- The organizing committee for the 2028 Olympics successful Los Angeles signed Honda arsenic a “founding partner” Monday, giving the upcoming Summer Games their sixth caller sponsor this twelvemonth and their archetypal tier-one sponsor since 2021.

Terms of the woody were not disclosed. Price tags for this level of sponsorship person been reported to commencement astatine astir $200 million. The woody fills a spread for LA28 successful the automotive category, which is considered 1 of the astir important successful the Olympic world.

Toyota had been the Olympics car sponsor earlier declining to renew its woody aft 2024. Delta and Comcast are the different top-level sponsors for LA28.

John Slusher, the CEO of U.S. Olympic and Paralympic Properties, told Sports Business Journal that the caller woody brings the cognition to much than $1.5 cardinal successful sponsorship sales, with a extremity of $2.5 billion.

Part of this woody calls for Honda to enactment with the organizing committee connected a conveyance fleet to assistance determination athletes and officials astir Southern California during the games.

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