New Jersey voters are heading to the polls connected Tuesday to prime nominees for this year’s contention for governor, successful the archetypal high-profile primaries for some parties since the 2024 election.
New Jersey is 1 of 2 states with a gubernatorial contention this year, on with Virginia. And some contests volition beryllium intimately watched arsenic aboriginal indicators of however voters are responding to President Donald Trump’s 2nd term.
Democratic New Jersey Gov. Phil Murphy cannot tally for re-election owed to word limits, truthful determination are contested races for some parties’ nominations. Candidates and groups person spent $85 cardinal connected ads this twelvemonth successful some primaries, according to to the ad-tracking steadfast AdImpact, with much than $75 cardinal spent successful the Democratic superior alone.
As Democrats nationally person tried to regroup pursuing Trump’s 2024 victory, wherever helium besides narrowed his borderline of triumph successful bluer states similar New Jersey, the six Democratic candidates person presented different paths guardant for their party. And the contention is inactive unsettled heading into the primary.
On the Republican side, 5 candidates are connected the ballot — but erstwhile authorities Assemblyman Jack Ciattarelli, whom Trump endorsed successful mid-May, is viewed arsenic the front-runner.
Polls adjacent astatine 8 p.m. ET. Here are 3 things to ticker arsenic voters marque their choices.
Which way volition Democrats choose?
The crowded Democratic superior remains the astir unpredictable contention New Jersey has seen successful decades, successful portion due to the fact that region parties tin nary longer springiness advantageous ballot positions to their preferred candidates, pursuing a suit from Democrat Andy Kim during his Senate tally past year. The suit weakened the state's enactment machines and contributed to a wide-open contest.
As Democratic voters successful New Jersey person evaluated the candidates, immoderate person prioritized electability, raising concerns that Ciattarelli volition beryllium pugnacious to bushed successful November. The erstwhile authorities legislator mislaid to Murphy successful 2021 by 3 percent points. And Trump besides made gains successful the authorities past year, losing by 6, a 10-point betterment connected his 2020 margin, which was the second-largest plaything toward Trump successful the country. Democratic voters besides accidental they are looking for a campaigner to instrumentality connected Trump.
Against that backdrop, each Democrat has been pitching a antithetic way guardant for their party, and Tuesday’s superior volition beryllium Democratic voters’ archetypal large accidental to measurement successful connected which way they should take.
Democratic Rep. Mikie Sherrill has been viewed arsenic the comparative front-runner after starring successful constricted nationalist polling, though candidates are often clustered unneurotic wrong the borderline of error.
Sherrill has leveraged the party’s palmy playbook from the 2018 midterm elections, erstwhile she and different Democrats flipped Republican-held House seats. She has emphasized her inheritance arsenic a Navy chopper aviator and a national authoritative successful her transportation arsenic idiosyncratic who tin efficaciously govern and instrumentality connected Trump.
Sherrill has faced recent attacks for her House run accepting donations from a firm PAC tied to Elon Musk’s SpaceX, and for being precocious to disclose 2 banal trades related to her husband’s work. Sherrill’s House run donated the PAC wealth to charity. She besides paid a good for the precocious disclosure and supports a banal trading prohibition for members of Congress.
Newark Mayor Ras Baraka has been pitching himself arsenic the existent progressive successful the contention who's consenting to instrumentality connected the president. He garnered nationalist attraction erstwhile he was arrested past period astatine a national migration detention facility. (The charges were aboriginal dropped, and Baraka is present suing New Jersey U.S. Attorney Alina Habba successful response.)
The attraction has fixed Baraka’s run a last-minute boost, with caller fundraising reports showing that his run raised $962,000 successful the 17 days pursuing the arrest, much than doubly arsenic overmuch arsenic his adjacent closest Democratic competitor.
Jersey City Mayor Steve Fulop is besides appealing to the party’s wide voters, describing his supporters arsenic “pragmatic progressive” voters. Fulop has been moving an anti-establishment campaign, criticizing the state’s Democratic governmental instrumentality and Murphy, whom helium described astatine a caller run halt arsenic a “sub-average” governor.
Teachers’ national president Sean Spiller has said helium besides considers himself a progressive and has criticized those successful his enactment who helium says are backed by affluent firm interests. Spiller himself has been boosted by Working New Jersey, a ace PAC funded by the New Jersey Education Association, which Spiller leads.
Democratic Rep. Josh Gottheimer, 1 of the much mean members of Congress, has been pitching an economic-focused message, saying helium volition enactment to bring down the state’s precocious outgo of living.
And erstwhile authorities Senate President Steve Sweeney, who mislaid re-election successful 2021 to an underfunded GOP challenger, has argued that helium is champion equipped to pb the authorities authorities fixed his legislative experience. Sweeney, who is besides stressing his blue-collar roots arsenic a erstwhile ironworker, could person a geographic vantage arsenic the lone campaigner from South Jersey.
How influential is Trump’s endorsement?
The GOP superior volition beryllium a cardinal trial for Trump’s endorsement and find whether the president has helped consolidate his supporters astir Ciattarelli, his preferred campaigner successful the race.
Ciattarelli sharply criticized then-candidate Trump in 2015, calling him a “charlatan” and unfit to beryllium president, and helium notably did not run with Trump erstwhile helium ran for politician successful 2021. Trump knocked Ciattarelli for failing to bash truthful successful a vigor quality past twelvemonth with Ciattarelli’s main rival successful the GOP primary, Bill Spadea.

“This feline ne'er came to inquire for my support,” Trump said past of Ciattarelli. “And you cognize what, erstwhile MAGA sees that, they don’t similar it and they didn’t ballot for him. He would person won easy if helium did.”
Spadea besides asked for Trump’s endorsement successful the race, and the anticipation that Trump would instrumentality sides successful the superior loomed implicit the contest for months.
The president yet endorsed Ciattarelli connected May 12, penning connected Truth Social that Ciattarelli is present “100%” MAGA and is champion positioned to triumph successful November.
Ciattarelli, for his part, present says helium afloat supports Trump and dismissed his past comments successful an April interrogation with NBC News, noting different Republicans (including Vice President JD Vance) person criticized Trump successful the past.
The superior could besides shed airy connected the size of the anti-Trump helping of the GOP successful New Jersey, with authorities Sen. Jon Bramnick successful the race. Bramnick, a longtime authorities legislator who is besides a standup comedian, has called for a instrumentality to civility, and helium has sharply criticized Trump successful the past.
Two different candidates are besides connected the Republican superior ballot: erstwhile Englewood Cliffs Mayor Mario Kranjac, a a self-described “forever Trumper” who has been endorsed by erstwhile House Speaker Newt Gingrich, and contractor Justin Barbera.
Will the millions of dollars matter?
Tuesday’s primaries successful New Jersey volition besides trial extracurricular groups' power arsenic they've spent millions of dollars successful the pricey New York and Philadelphia media markets to scope Garden State voters.
The pro-Spiller ace PAC Working New Jersey, which is tied to the state’s teachers’ union, had spent a whopping $35 cardinal connected the contention arsenic of May 27, according to the latest run concern reports, portion Spiller’s run itself had spent $342,000. The radical has spent $12.1 cardinal connected ads this year, according to AdImpact.
That ad-spending sum was surpassed lone by Affordable New Jersey, a ace PAC supporting Gottheimer, which was funded mostly by transfers from Gottheimer’s legislature campaign. That radical has spent $14.8 cardinal connected the airwaves.
Fulop has besides gotten a boost by a ace PAC called Coalition for Progress, which has spent $8.1 cardinal connected ads this year. Sherrill’s aligned ace PAC, One Giant Leap PAC, has dropped astir $5.9 cardinal connected the airwaves, mostly implicit the past period of the race.
Ciattarelli has had a fiscal vantage successful the GOP primary, spending $6 cardinal connected ads, compared to Spadea’s $1.7 cardinal and Bramnick’s $1.2 million, according to AdImpact. Both Ciattarelli and Spadea person besides gotten boosts from ace PACs, but some groups person spent little than $1 cardinal connected ads successful the race.