Tinder's new head pushes company to move away from 'hookup' reputation and rebrand for Gen Z users

Spencer Rascoff, the CEO of Tinder genitor institution Match Group, is promising to alteration the estimation of Tinder arsenic a casual hookup app into a much superior dating app. 

"This procreation of Gen Z, 18 to 28—it’s not a hookup generation. They don’t portion arsenic overmuch alcohol, they don’t person arsenic overmuch sex," Rascoff said to a radical of investors, according to The Wall Street Journal. "We request to accommodate our products to judge that reality." 

Unlike the millennial generation, which helped popularize Tinder and shaped the dating app into a home and planetary success, Gen Z appears to beryllium little funny successful purely casual dating experiences. Some commentators judge that Gen Z is simply a procreation that is tired of "ghosting," which is defined arsenic abruptly cutting disconnected communications with different idiosyncratic without warning, and alternatively seeking much authentic dating experiences. 

Spencer Rascoff, the CEO of Tinder genitor institution Match Group, is promising to alteration the estimation of Tinder arsenic a casual hookup app into a much superior dating app.  (Getty Images)

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Rascoff signaled that Gen Z's dating preferences are cardinal to the aboriginal occurrence of Tinder arsenic a company. 

"Users don’t privation much matches, they privation amended ones," Rascoff wrote successful the memo viewed by The Wall Street Journal.

Better matches, according to Rascoff, means fundamentally shifting the mode that users interact with Tinder. 

"Think of Tinder similar a barroom wherever radical travel unneurotic to conscionable caller people," Rascoff said. "We person to innovate to thrust much radical into our establishment, and that means renovating our bar."

Rascoff is slated to instrumentality the apical relation astatine Tinder arsenic well, successful a enactment displacement that shows the company's attempts to conscionable changing dating trends for a younger procreation of users. 

Better matches, according to Rascoff, means fundamentally shifting the mode that users interact with Tinder.  (AP Photo/Patrick Sison)

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While Gen Z struggles with "ghosting" successful dating, they besides conflict to conscionable important beingness milestones similar marriage. 

In the dating world, Gen Zers person entree to much imaginable partners than possibly immoderate different procreation earlier them. Yet, astatine the aforesaid time, this property group, present betwixt 13-28 years old, is getting joined years aft their Baby Boomer grandparents did, swiping done imaginable partners, and going retired connected dates with aggregate radical lone to look higher rates of rejection.

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Fox News' Taylor Penley contributed to this report.