Bukayo Saka banks £2m as Arsenal star reaps rewards of savvy business move

Arsenal star Bukayo Saka has banked £2m as a result of a savvy business move earlier in his career

Arsenal forward Bukayo Saka has banked a whopped £2m after a savvy business move last year. BS7 Rights Limited, Saka's company which is overseen by his parents Adenike and Hamed, saw its net assets rise from £4,639,704 in 2024, to £6,873,212 in 2025.

The England international saw his net worth rocket last year, with BS7 Rights Limited income surge from £2.30m to a whopping £4.64m in 2024.

The latest accounts show Saka's company bank a further £2m in 2025 with the Arsenal star the latest footballer to take control of his own image.

It's standard practice for professional athletes, particularly footballers, to set up companies to licence their image and personal attributes to clubs, sponsors, and brands.

This structure gives them greater control over how their image is utilised and, crucially, enables them to pay a reduced tax rate on this income compared to their standard salary.

Revenue from image rights companies is taxed at the corporate rate of 25 per cent, as opposed to the 45 per cent tax imposed on any salary above £125,000.

Beyond this, Saka's parents serve as directors in two additional firms connected to the Arsenal player's business interests, specifically BS7 Investments Limited and Phantom Management Limited.

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In 2024, Chief Business of Football Writer for Reach, Dave Powell, explained exactly why the company exists along with how it benefits a player and their future.

He said: "In recent years the addition of image rights agreements in player contracts has taken on far greater significance.

“As players have become brands, in some cases being even stronger and compelling to younger generations that the social pull of the clubs themselves, players and agents have realised that the brand value that exists, and how it can be monetised.

“Saka, through his BS7 Rights Limited firm, is not on his own when it comes to creating an image rights company. There are plenty of elite players globally who have such companies set up, and there is good reason for it from their perspective.

“When a club signs a player they are not only acquiring a talent to aid their competitive goals, but an asset that the club can use to help generate greater revenues through their marketability. For existing or would-be commercial partners, the ability to have their brands associated with top players is compelling and leads to a willingness to pay higher sums to the clubs themselves.

“But it is the player’s image, one related to such things as name, trademark characteristics, squad number, social following, and other areas, and players are now switched on to knowing that they must look after their own interests.

“When a club signs a player one of the key agreements to be reached is regarding images rights, and what the club can expect from their player when calling upon them to appear in marketing campaigns for commercial partners. The two parties will attempt to reach as much common ground as possible so that there is little confusion about what is expected of them during a campaign from a commercial perspective. It removes any potential for legal issues.

“If a commercial partner wants to use a player for a campaign then the club would have to call upon the player within the confines of the image rights agreement in place and the licence that has been obtained. In creating an image rights company, the player will sell their rights to the company itself and will then receive a fee paid directly to the firm from the club for use of their image rights.

“It is also beneficial from a tax perspective, with that money received taxed at a 19% company rate as opposed to it being subject to the 45% tax rate that would be applied to players through the salary received from the club. For some players, such methods work as something of a savings account throughout their careers ahead of taking out funds at a later date for them to invest in other areas in later life.”