Liverpool Supporters Board slams club after 'unfair' ticket price announcement

Liverpool has announced ticket prices will increase over the next three years, with the club's Supporters Board having hit out at the decision in a strongly-worded statement

Ticket prices are set to increase at Liverpool over the next three years(Image: Lewis Storey/Getty Images)

Liverpool’s Supporters Board has hit out at the club after it was announced that ticket prices will increase over the next three seasons.

Liverpool confirmed on Thursday that ticket prices will be subject to a three percent increase for the 2026/27 campaign. The club says that prices will rise limited to inflation for the next three seasons.

Adult general admission prices are expected to go up by between £3 ($4) and £4.50 ($6) per matchday ticket, with the club citing rising costs in matchday and general soccer operations, as well as increasing utility costs. Junior tickets are set to remain frozen though.

In a statement, Liverpool pointed to its discussions with the Supporters Board, saying: “The Supporters Board has been clear from the outset that its wish was for a ticket price freeze for two seasons, in line with the Football Supporters’ Association campaign against ticket price increases.

“However, after careful consideration across several meetings, the club decided this was not considered viable in the highly competitive environment it operates within, as it continues to invest on and off the pitch, and rising costs across the club that are outside of its control.

“The Supporters Board also made it clear it was opposed to any inflationary increase being applied for more than one year. However, following due consideration, the club concluded that in order to limit price increases to CPI such increases shall apply for a three-year period.”

Liverpool owner and FSG chief John W. Henry(Image: Nick Taylor/Liverpool FC via Getty Images)

The Supporters Board has now responded to the price increases, branding Liverpool’s decision as “wrong and unfair.”

“We’re extremely disappointed by today’s announcement from LFC of ticket price increases each season for the next three seasons,” a statement from the board said.

“We’ve engaged with the club in direct discussions since early February. This followed a meeting with the club’s board and ownership last October.

“We were clear about our requests throughout: we sought a price freeze for two seasons, in line with the FSA’s ‘Stop Exploiting Loyalty’ campaign and sought commitment to work together to find alternatives that do not cost supporters more.

“We felt this was an opportunity for the club to do what we might expect from those who pride themselves on it meaning ‘more’: be different from others, support fan loyalty, and work collectively on a solution that does not come at the expense of supporters.

“Instead, today’s announcement will see increases for three consecutive seasons. This is in addition to the two increases over the last three seasons.

“Supporters are expected to pay more – up to 13% more during times of global uncertainty – despite record revenues. When we pushed back on this, it was indicated that a one-year increase would have to be above inflation.

Liverpool's Supporters Board has hit out at the decision to increase ticket prices

“We know and understand that LFC has increasing costs. So too do loyal supporters. LFC has increasing revenues built on the backs of supporters. Supporters do not, and they see no share in those rewards.

“We welcome the changes to the young adult ages and are glad the club listened to our pushback on proposals to increase the age threshold for senior concessions.

“This is important and central to our issues with ticket price increases: we need to reward and protect our current and future loyal support on which the club is built.

“We wanted to see LFC lead the way. Sadly, they have chosen a path that leads the way in the wrong direction.

“We will comment further later today to outline what we discussed with the club, the alternatives we sought, and the next steps.”