Tottenham could miss out on tens of millions in sponsorship even if they avoid relegation

2 hours ago 20

Tottenham Hotspur may face a substantial financial hit due to their on-pitch performances this season, even if they avoid relegation.

While Spurs finished 17th last season, relegation was never a realistic possibility, with the three teams who went down being a long way adrift of other sides in the Premier League.

However, that is certainly not the case this campaign, with the Lilywhites now at the risk of going down for the first time in Premier League history.

Tottenham are currently just five points off West Ham in 18th, and it has now been revealed that their bottom line would take a blow even if they stay up.

Tottenham may lose out on ‘tens of millions’ even if they avoid relegation

The Telegraph have now revealed that Spurs are facing a financial hit to the club’s sponsorship deals that could run into tens of millions even if they manage to stay up.

This is because the club’s commercial partners are already reviewing the contracts they signed with the North Londoners.

The report claims that at least one of Spurs’ most prominent sponsorship deals is due to expire in the summer and there are now doubts over whether the company would want to renew their deal.

Finally, several of Tottenham’s deals are thought to include major bonuses for European qualification, which the Lilywhites now look set to miss out on unless they win the Champions League.

Relegation would prove ‘catastrophic’ for Spurs’ balance sheet

The Telegraph also explain that some of Tottenham’s sponsorship agreements include relegation termination and renegotiation clauses, which would see the deal entirely disappear or seriously diminished if the club were to go down.

It is asserted that relegation would thus leave ‘a massive financial hole’ in Spurs’ balance sheet.

One source with knowledge of the sponsorship situation told the outlet: “The penalties for missing Europe alone run into tens of millions. That would be even bigger and potentially catastrophic if the club were relegated.”

Another anonymous expert is quoted as saying: “Some companies are seeing relegation as a realistic possibility and are already reviewing their contracts. It already seems clear that some deliverables, such as European qualification, will not be feasible, but the biggest fear is relegation.”