Tottenham 'set to lose millions as major deal cancelled' in new blow for Lewis family

Tottenham Hotspur and the Lewis family are reportedly set to be dealt another huge blow amid the club's struggles in the Premier League

Tottenham Hotspur have reportedly lost a key sponsor in a huge blow for the Lewis family that could cost the club millions. Spurs' ongoing battle against relegation and inability to land key transfer targets mean the club are braced for a financial hit in sponsorship.

The Telegraph claims one of Spurs' long-standing key sponsors has notified the club that their sponsorship will end this summer, regardless of whether the north London club remain in the Premier League.

They claim experts are predicting the financial hit will be in the 'tens of millions' no matter what division Spurs are in next season.

The media outlet claims to know the identity of the company that will end its association next summer, but cannot name it due to contract confidentiality.

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They say the deal has been worth millions to Spurs over the years with other sponsors said to be considering their own sponsorship deals.

The report claims there are several reasons the key sponsor has walked away, including the decision to prioritise the Europa League over the Premier League last season.

Ange Postecoglou guided Spurs to their first European Trophy, but finished the 2024/25 Premier League campaign in 17th place, and are just a point above that position at the time of writing, three points above the relegation zone.

One source reportedly said: "There has been no explanation from the club or acknowledgement of the domestic performance concerns from the club.

"Instead, their messaging was focused on the Europa League, which is not the tier of competition global sponsors expect from a so-called ‘elite club’."

The report cites a lack of pulling power in reference to the club's transfer activity in recent seasons, missing out on the likes of Eberechi Eze to arch-rivals Arsenal, while Daniel Levy's departure from the club is said to have left a 'leadership vaccum' at the summit.

The atmosphere at the Tottenham Hotspur Stadium has also reportedly come under fire, with the number of empty seats not an attractive proposition for sponsors.

Thomas Frank was given his marching orders earlier this month following a disappointing stint in charge since his move to the club from Brentford.

Igor Tudor has been named interim head coach until the end of the season, with the former Juventus boss making his debut in the dugout against Arsenal this weekend.

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