CF: Man City’s mega PUMA deal leaves Serie A lagging further behind – where Milan rank

2 days ago 51

Manchester City have extended their partnership with PUMA in a Premier League record deal, leaving Italian clubs even further behind.

Calcio e Finanza confirm City’s deal is a record for the English league, overtaking city rivals Manchester United who in July 2023 signed a new deal with Adidas worth €105m per season. However, the agreement is not enough to overtake Real Madrid who remain in top spot.

Juventus are the only Italian club in the top 10 thanks to their agreement with Adidas for an annual fee of €46m, and they are in 10th. It is less than half of what Real Madrid get at €120m, and is well behind the others in the top 10.

This is the ranking:

Real Madrid (Adidas) – €120m
Manchester City (Puma) – €115m
Barcelona (Nike) – €105m
Manchester United (Adidas) – €105m
Arsenal (Adidas) – €85m
PSG (Nike) – €80m
Liverpool (Adidas) – €70m
Chelsea (Nike) – €70m
Bayern Munich (Adidas) – €60m
Juventus (Adidas) – €46.1m (€40.8m minimum guaranteed on average from 2027/28).

Among other recent movements in the rankings, Liverpool ‘s agreement with Adidas has moved them up to seventh place in the table, as the contract – which starts on August 1st – guarantees the reigning Premier League champions around €70m.

Serie A lags behind

Looking beyond Juventus, it is Inter who are second among Italian clubs after their recent renewal from Nike. They receive approximately €28m per season, while Milan get approximately €25m per season from Puma.

Below is the top five in Serie A: