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Luka Modric has taken the AC Milan world by storm and it’s no surprise that his kit has sold the most so far, according to a report.
As the Rossoneri release new kits every season, while often adding some signings as well, it’s always interesting to take a look at the shirt sales numbers. In recent years, a lot has revolved around Christian Pulisic on this front, but there’s a new sheriff in town as they say.
According to Gazzetta dello Sport, Luka Modric’s No.14 has been the best-selling shirt – if you look at the sales with printing – so far this season. Given the impact he has had on the pitch already, even scoring a goal, it’s easy to see why.
Third kit has been a success
As the pink newspaper continues, Modric is joined by Rafael Leao and the aforementioned American on the podium. If we look at the third kit specifically, its sales have increased by 44% compared to the same period last season.
In the days after the Milan-Bologna game, compared to the days just before, sales saw a sharp rise of 98%. A similar effect was seen after the Udinese-Milan game, with an increase of 32%. Clearly, results on the pitch matter for the commercial parts as well.
Finally, the third kit has also been sold to a lot of fans from abroad, with the ‘Italian sales’ only accounting for 42% of the total sales. The rest is from abroad.
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