6 days ago
24
Liverpool FC and the German sports giant Adidas have made a record-breaking start to their new 10-year partnership, with more home and away kits sold in the past week than ever before.
The launch the new Adidas home and away jerseys has been the most successful in the club’s history, with unprecedented levels of demand to date. The home kit has outstripped sales of last year’s launch by over 700 per cent, with orders placed in 150 countries.
Meanwhile, Liverpool's flagship store — outside The Kop at Anfield — had its busiest ever week. The newly refurbished outlet, which was reopened in time for the new kit launches, has seen record footfall.
Liverpool legends past and present were used to celebrate the launch of the Reds’ new Adidas home and away kits. First team players including Virgil van Dijk, Mohamed Salah, Ceri Holland and Curtis Jones were all involved in the launch video.
So far, there has been more than 40 million views of the video content surrounding the launch. Liverpool also recorded 17 million engagements and 423 million impressions on its social channels for content solely related to kit launch, which is higher than any other Premier League team for the new season.
Liverpool's record signing, Florian Wirtz, is the number one best seller for name and number printed on newly purchased shirts over the past seven days.
This is followed by ‘Diogo J. 20’, which fans can have printed on the back of their jerseys in honor of Diogo Jota, who passed away alongside his brother, Andre Silva, in a car crash a month ago.
All profits from Jota's name and number being printed at official club stores or via our official online channels will go to the LFC Foundation, the club’s official charity. The Foundation has committed to creating a grassroots football programme in Diogo’s name.
English (US) ·