13 hours ago
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Sky Sports has implemented significant alterations to its Premier League soccer coverage ahead of the 2025/26 campaign.
Sky will broadcast 215 fixtures this season – an increase from 128 in 2024/25 – and is seeking to revitalize its proposition for supporters in the opening year of its new four-year £6.7 billion ($9.1 billion) broadcasting agreement. Many of those games will involve the likes of Liverpool, Manchester United, and Manchester City.
The network has been transparent about its ambition to attract a younger demographic and has undertaken extensive staffing modifications in recent years. Ahead of this weekend's Premier League kick-off, Sky has revealed a series of innovative adjustments. The standout modification is the launch of Multiview, enabling spectators to monitor up to four matches concurrently.
This development mirrors the renowned Red Zone format from NFL coverage and is most likely to feature on Sundays during the new campaign, with one fixture as the primary display and three additional games shown in smaller windows while one commentary squad switches between them.
"The question for us has been how can we enhance what we've got? And how can we utilise the new rights?" said Sky's director of football Gary Hughes.
"Having four simultaneous games, we might even have five on some midweeks, means it's just the best way we can offer the best use of the assets that we've got. There could be some chaos to it, but that's the beauty of having all those games at once."
All the final matches on the season's last day will be broadcast live, while Sky has also altered its theme music, swapping Celeste's 'Stop This Flame' for a refreshed version of 'G.O.A.T' by Kasabian featuring Cristale.
Sky's pursuit of a younger audience is evident in the recruitment of Roman Kemp to host a programme titled 'Premier League Friday,' and it's further highlighted by the inclusion of fans from each of the 20 Premier League clubs in its coverage.
Jamie Carragher has been given a new role, hosting a fresh show named 'Extra Time' on Sundays, following the iconic 'Super Sunday' programme.
There's a new, albeit familiar, face in the form of Mark Chapman, who, akin to Kelly Cates, will juggle presenting 'Match of the Day' on the BBC with working for Sky.
Sky's Chief Sports Officer, Jonathan Licht, commented: "This is a landmark season for Sky Sports and the Premier League.
"For the first time, we'll bring fans over 215 live matches, including every 2pm kick-off on Super Sunday.
"We're introducing new innovations like Multiview, new programmes like Super Sunday: Extra Time, and a new look schedule for Sky Sports News.
"From the moment the season kicks off, we'll be helping fans stay across all the biggest stories and making sure they never miss a moment of the action."
English (US) ·