Official: AC Milan and Al Hammadi Holding announce MilanLab collaboration

AC Milan and Al Hammadi Holding have announced the launch of a long-term collaboration based around MilanLab.

In case you are not familiar, MilanLab is Milan’s high-tech research centre founded in 2002, one that aimed to maximise player performance through a data-driven approach.

Located in the Milanello training complex, it placed emphasis on physical, mental and biochemical data to prevent injuries, extend player careers, and aid decision-making.

It actually became regarded as one of the best advancements in football, and was the brainchild of Jean-Pierre Meersseman as well as the then-CEO Adriano Galliani.

A new partnership

The club website writes that for the first time in Milan’s history, the MilanLab model will be ‘at the core of an international partnership’. The aim is to promote innovation in sports medicine in Saudi Arabia and contribute to the objectives of Saudi Vision 2030.

Al Hammadi Holding are one of the leading healthcare operators in Saudi Arabia, and they are now Milan’s Official Medical & Rehabilitation Partner and Regional Partner in the country.

The collaboration will lead to the creation of Saudi Arabia’s first centre of excellence dedicated to sports medicine, rehabilitation, return-to-activity pathways and performance enhancement.

Maikel Oettle, Chief Revenue Officer of AC Milan: “We are delighted to embark on this journey alongside Al Hammadi Holding, a partnership that looks to the future, built upon the uniqueness and expertise of MilanLab.

“It is a model that reflects our Club’s ability to innovate continuously and to set new standards with authority and competence. This collaboration highlights the strategic importance for AC Milan of a key market such as Saudi Arabia, reinforcing the Rossoneri’s footprint in a region rich in passion for our colours and home to organisations with which we have built deep connections.”

Mohammed Saleh Al Hammadi, CEO of Al Hammadi Holding: “With over forty years of leadership in the Saudi healthcare sector, Al Hammadi is committed to driving innovation and elevating standards of care in the Kingdom.

“Hosting this centre of excellence within one of our next-generation hospitals represents a major step toward shaping the future of sports medicine and rehabilitation in Saudi Arabia.

“By partnering with AC Milan and integrating the MilanLab methodology, we expect to build local capabilities, develop specialised talent, and support the goals of Vision 2030 in health, wellbeing and human capital development.”