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AC Milan have announced that Bud have become the new Official Beer Partner of the club, as well as a Regional Partner.
On their official website, Milan have announced a new deal with AB InBev, the world’s leading brewer. It will see BUD (known to many as Budweiser) become the new beer partner, taking over from Peroni who previously had the contract.
The statement adds: “The partnership between AC Milan and Bud was created to celebrate the connection between sport, conviviality, and celebration, expressing the shared values that link fans’ passion with the joy of experiencing football together.
“This agreement represents a meeting between two iconic brands that promote authentic moments of celebration and togetherness. Through dedicated initiatives and fan engagement activities, the collaboration aims to make every match an opportunity for sharing and social connection.”
They confirm also that Bud will be the exclusively available beer in public bars and all hospitality areas at San Siro, and that there will be additional events for fans throughout the year.
Maikel Oettle, Chief Commercial Officer of AC Milan: “We are thrilled to welcome BUD as the Official Beer Partner of the Rossoneri family. Our goal is to offer fans unique moments that enhance the atmosphere of San Siro and make every match a special occasion. Together with AB InBev, we want to strengthen this bond, turning every game into a truly shared experience.”
Ief Timmermans, Country Director of AB InBev Italy: “We are proud to partner with such a historic and prestigious Club as AC Milan. This partnership stems from a shared vision: to celebrate the moments that bring people together, both on and off the pitch. As a globally iconic brand, Bud is the perfect beer to make the experience of AC Milan fans even more special.”
AB InBev was formed in 2008 when InBev acquired the American company Anheuser-Busch. They have approximately 630 beer brands in 150 countries, and in 2024 their revenues were just under $60bn.
English (US) ·