Official: AC Milan extend BMW Italia partnership again after 2023 renewal

This morning, AC Milan announced that they had renewed their deal with BMW Italia again, two years after the last extension.

Milan and BMW first partnered in 2021, and then in 2023, the deal was extended for two seasons. Today, the latest installment of this story together has been written, with a statement confirming the continuity of the partnership.

Of course, this means that the iconic brand remains the ‘Official Automative Partner’, though the ‘Premium Partner’ tag has also continued with this latest extension. Showing that the brands continue to align in other matters too.

As stated in the Press Release, the duo show that ‘international leaders are capable of creating deep and authentic connections with their communities’. Whilst also reaffirming the belief that the journey is built on ‘shared vision and values: passion, innovation, the pursuit of excellence, and the firm belief that comprehensive sustainability is a crucial strategic asset’.

Comments from Milan and BMW Italia

Maikel Oettle, the Rossoneri club’s Cheif Commerical Officer spoke on the matter, as did the President and CEO of BMW Italia, Massimiliano Di Silvestre.

MO: “When two iconic brands meet, it’s not just about collaboration, but about a shared vision, the ability to inspire and leave a lasting impact. This is exactly what we’ve done with BMW over the past four years: pushing the boundaries of what a partnership can represent and creating value at the intersection of different worlds.

“AC Milan and BMW are both leaders and pioneers in their respective fields, benchmarks both within and beyond their own fields—driven by a shared ambition: to innovate, anticipate change, and build authentic connections.

“Together, we will continue to inspire new generations, bring our communities closer together, and generate a positive, tangible impact on society.”

MDS: “There couldn’t have been a better place than the House of BMW, the home of our brand and high-level relationships, to celebrate the journey that has seen BMW Italia and AC Milan united in truly significant moments since 2021.

“Our ambition was to go beyond the technical content of a traditional partnership, sharing some of our brands’ aspirational values, to be more authentic. Four years later, that project has come a long way; we have united our communities and worked together across all communication platforms.

“We have shared, and continue to share, the ambition to always try to make a difference, and above all, a value-based approach based on the need to give back to society and take a stand on fundamental issues, so that sport can become the inclusive language par excellence.”