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Two weeks before the start of the Winter Olympic Games, AC Milan have published a welcome message to all participants and spectators.
Milan’s home – the Stadio Giuseppe Meazza in San Siro – has the privilege of hosting the official Opening Ceremony of the Games, which get underway in early February.
A ‘Welcome to Milan’ video was published today across the social channels, and it is a nod towards the bond between sport, culture and the city. Through a collective narrative featuring both male and female players from the club, Milan comes to life through various themes.
For example, style is embodied by Adrien Rabiot as an expression of the world’s fashion capital. Art and vision was entrusted to Luka Modrić, who in the video takes on the role of an artist painting San Siro, and ‘everyday life combined with timeless elegance’ is portrayed ‘with irony’ by Christian Pulisic.
The city’s true heart is also revealed through Soo-Jeong Park, a forward for AC Milan Women, who represents Milan’s energy and international outlook. Matteo Gabbia, born and raised in Milan, embodies the city’s deepest and most authentic identity.
Bringing all these elements together is Zlatan Ibrahimović, who introduces the spirit of the project on the eve of the Games and is set to take part in the event as a torchbearer during the journey of the Olympic Flame to Milan. Massimiliano Allegri did so two weeks ago in Piedmont.
The statement from the club concludes: “A simple yet powerful message: Milan is ready to welcome the world. And AC Milan is proud to be part of it.”
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