Why has Cole Palmer trademarked 'Cold Palmer'?

Chelsea and England midfielder Cole Palmer has successfully trademarked the term 'Cold Palmer' with the UK government's Intellectual Property Office.

It means that nobody can use the 23-year-old's nickname for commercial purposes without first getting his permission.

Palmer can now add the trademarked term to a wide variety of products, including ice cream, toys, clothes, footballs and football boots.

It also enables him to trademark a range of other ecclectic products, such as beard trimmers, underwater vehicles, mopeds and mouse mats should the need arise.

Palmer has also successfully trademarked his name as well as his autograph. He has also filed a separate application to trademark a video of his signature celebration.

Cristiano Ronaldo, David Beckham and Lionel Messi are among the footballers who have successfully registered trademarks.

Ronaldo owns the rights to use the term 'CR7', while Real Madrid's Kylian Mbappe trademarked his arms-crossed celebration in 2019.

Wales legend Gareth Bale also successfully trademarked his 'Eleven of Hearts' goal celebration in 2013.

Athletics icon Usain Bolt also succeeded in registering a logo showing his signature lightning bolt victory celebration pose.

Registering a trademark allows people and businesses to take legal action against anyone who uses their intellectual property without their permission.

It also permits a brand to put a registered trademark symbol on a product to show that it is theirs, and warn others against using it.

A trademark can include words, sounds, logos and even colours.

It costs at least £170 to submit an application and the trademark lasts for 10 years before it needs to be renewed.

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