Liverpool secures 'special' new collaboration as unique strip unveiled

Liverpool will feature on an RFK Racing car driven by Chris Buescher as part of a collaboration with a global sponsor, with the special strip debuting at Sonoma Raceway in June

Liverpool's iconic badge is involved in a new strip(Image: Getty Images)

Liverpool will appear on an RFK Racing vehicle as part of a partnership involving the club's global sponsor, Trimble Inc.

The distinctive strip will adorn the No. 17 Trimble Ford Mustang driven by Chris Buescher, representing a unique fusion between football and NASCAR while celebrating the two sporting organizations owned by Fenway Sports Group, with Trimble serving as a global sponsor for both teams.

Liverpool fans attending the Premier League Mornings Live event in Tampa on April 18 and 19 will receive an exclusive preview of the car before its racing debut at Sonoma Raceway in June. The two-day festival will feature live match screenings, interactive fan experiences and special guest appearances, providing the perfect platform to reveal the car ahead of its track debut.

Buescher's special livery will showcase Liverpool's iconic red flowing across the bodywork, while RFK Racing's signature design elements are reinterpreted in the club's white and green accent colours.

The vehicle will also display the club's Liver Bird crest on the door panel as a central visual element, while sponsor Trimble Inc. will feature prominently across the bonnet, quarter panels and rear deck, completing a striking crossover design.

Chip Bowers, president of RFK Racing, said: "This is a special opportunity to connect three world-class organizations.

Chris Buescher will have a Liverpool-inspired strip at a race in June(Image: RFK Racing)

"Liverpool FC has one of the most passionate global fan bases in sports, and Trimble's sponsorship made it possible to bring that global energy to life on one of our cars in Sonoma, at a time when the world's attention is on soccer in the US. It's a powerful moment for all three brands."

This collaboration comes at a time of growing interest in football across the United States. The Sonoma race takes place less than two weeks before the World Cup concludes in New Jersey and arrives just a month prior to Liverpool's pre-season tour of the United States.

During the tour, the Reds will take on Sunderland in Nashville on July 25, Wrexham in New York on July 29, and Leeds in Chicago on August 2.

The No. 17 Ford Mustang will combine soccer and NASCAR(Image: RFK Racing)

Speaking about the partnership, Kate Theobald, commercial director at LFC, said: "Collaborating with our global sponsor Trimble to feature on RFK Racing's car is an exciting moment for the club.

"It allows us to show up in a completely new sporting environment and connect with supporters in a way that feels fresh and unexpected, particularly in the US, where we have the fastest-growing fan base of any Premier League club. Unveiling the car in Tampa, in front of fans, is the perfect way to bring that moment to life as we look ahead to returning this summer for our 2026-27 US pre-season tour."

In addition to the on-track presence at Sonoma Raceway, a specially designed merchandise collection featuring the Liverpool livery will be launched, enabling supporters to connect with the partnership beyond race day.

The collaboration aims to enhance crossover interest between RFK Racing's NASCAR fanbase and Liverpool's worldwide following, building stronger connections across both motorsport and football audiences.